Nike Will Focus On Overseas Markets.

According to the world clothing shoes and hats net,

CEO Mark Parker announced on 2017 investor day that the 45 year old sports tycoon will substantially restructure its retail channel and focus on 40% of its key retail partners in the future.

At present, Nike's retail network contains more than 3 retailers and 110 thousand retail outlets.

Although Nike will not cooperate with all these retailers, in the next few years, the company will put important resources, marketing and exclusive products in a few retail outlets.

They will be "willing to set up a unique Nike in the store".

Businesses in space, and special Nike trained staff to assist in sales.

Nike brand President Trevor Edwards said: "no characteristic, mediocre retail industry will not survive."

He also said Nike will get rid of the situation in the next five years.

Nike did not list the retailers, but mentioned the names of Foot Locker and Nordstrom.

The former is the largest sporting goods retailer in the United States. The latter is an upscale fashion department store established in the United States on the basis of footwear retail.

But despite being named the top player in the industry, Foot Locker's quarterly earnings report in August is not ideal.

According to reports, Taiwan Baocheng's YYSports wins road is also one of the retailers listed.

Among the retailers not mentioned, Dick's sports, Messi stores and JC Penney have been working with Nike in recent years to launch the so-called "store in store" retail form, that is, to set up more unique space inside the shopping mall to display Nike products, which helps to get rid of the vicious circle of a large number of sales promotion.

At the conference, Mark Parker reiterated the strategy of "three pairs" (Triple Double) and "Consumer Direct Offense" proposed in the new fiscal year, namely, double speed increase in products, channels and consumer experience.

Mark Parker

At the same time, Mark Parker also pointed out that future overseas

And direct store business will be the main force of Nike's growth. It is expected that Nike's 75% revenue growth will come from outside the United States in the next five years, and 50% will come from new products such as VaporMax.

Not long ago, Nike announced that it had cut down about 1/4's existing product lines and increased marketing expenses.

At the meeting, the company announced that it would launch exclusive products exclusively for Nike members next month.

In the face of the average growth rate of 8% over the past two years, Nike changed the prediction of "2020 group revenue over 50 billion" made by the investor conference five years ago to the next five years and postponed the plan in disguised form.

And the target is reestablished as the annual high single digit (6-10%) growth rate, earnings per share remained at about 15%.

Analysts estimate that Nike's total revenue in 2020 was about $40 billion 900 million.

On the day of the investor conference, Nike's stock rose 2.9% to 54.94 dollars.

For Nike, which posted the lowest quarterly revenue growth in the past 7 years in September, the tough adjustment measures can be said to be a clear-cut stand.

It may take time to see whether or not we can afford to save Nike's decline.

In October, Nike just announced a 48 hour discount with a discount of 40 percent off to the official website. Discount products include many high-end Jordan shoes.

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