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How Does A Shopkeeper Determine The Price Of Clothing Purchase?

2015/1/16 18:18:00 21

Clothing Store OwnerClothingPurchase Price

First of all, if you do not understand the fabric and ingredients of clothing, you have too low a say, and sometimes many clothes have the same added value as other industries.

It's not just how much the raw material is worth, for example, the cost of the car. I don't think it costs tens of thousands or hundreds of thousands of dollars. If so, you can't get the goods you want.

Clothing comes out to give people a sense of beauty. Good clothes can make people feel a kind of temperament and elegant or capable, and so on.

clothing

The added value is not how much you can use to calculate it.

The fundamental of clothing purchase

  

Stock purchase

When you get a style, you first need to estimate how much money you can take back in your mind. I think this is the root of your purchase.

My

Retail store

Some of the clothes are priced at only ten or twenty, but they can sell more than 100 of the high price. This is the high added value of clothing itself, which is worthy of the recognition of customers. On the contrary, some expensive customers earn more than a dozen yuan customers. Similarly, some goods are in low price, but you sell very low, and the profits are also low.

These phenomena believe that many clothing friends have also met.

As long as you feel that this style can sell the price, you can talk with suppliers about whether it can be cheaper. Generally, the price of a long term supply will not be cheap to you at the beginning. Even if it is cheap, it will be 1 yuan and 2 yuan. I can not advise you. Because wherever you go, there are some discounts for the familiar customers, and the time is long, and everyone knows that, and his price will also be favorable.

Business vision must be long-term.

In addition, when you buy clothes, you must not use your own eyes to choose. This is already the experience of many retailers.

"The goods I enter are in accordance with my taste, and they are different from others. Why can't they sell them?" please be sure to look at your market, otherwise your clothes will eventually be worn by yourself!

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1, consumers are not rational enough to buy what is popular in the market.

2, selling points scattered, not relying on the strength of wholesale links, can not cover the main source of sales, tens of millions of terminal outlets, but can not create popularity to guide consumers.

If manufacturers want to be based on the market, they must distribute products through distributors and wholesalers, expand the coverage of products, effectively mobilize the enthusiasm of distributors and wholesalers at all levels, and decide the survival of enterprises to a large extent. In China, the power of wholesale channels can not be evaded, unstoppable and irreplaceable.

It is precisely because of the manufacturer's demand that the wholesalers and distributors' survival foundation and commercial value are laid down.

The value of wholesalers is actually not sales, products from warehouse to wholesaler warehouse, move to the terminal selling point warehouse, in fact, it is just a pfer of inventory, and does not form actual sales.

The duty of wholesalers is to expand the logistics and achieve the distribution and diversion process of the terminal outlets.

Some wholesalers complained about the low profit margins of the distributors. They said, "we are all cattle and horses. We earn a lot of money. What we earn is a porter's job, and we earn a little bit of a porter."

Unfortunately, from the perspective of social division of labor, wholesalers are also the porters in commercial circulation. The value lies in the diversion rather than the sale. The so-called distribution is the purpose and the marketing is the form.


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