Ten Years Of Home Clothes From "Foreign Products" To "Enterprise Clusters"

Home clothes -- the carrier of family culture

The household clothes that evolved from pajamas have expanded the range of clothing, which can be said to be more beautiful than blue.

Home clothes are produced by the needs of family culture, including traditional pajamas in the bedroom and Yupao, sexy.

It includes the home furnishing that can give the hall a decent visitor. It can get into the work clothes of the kitchen.

Enterprise Cluster -- home clothes into the Chinese market

"The most potential industry", as a western "imported product", was introduced into China in the 80s of last century.

By the 90s of last century, with the improvement of people's consumption ability, the huge market energy of home furnishing has gradually become the world's present.

More and more clothing manufacturers, including the original ones

Warm underwear enterprises, such as Connie and Beyna, have been eyeing their home clothes.

In just over ten years, the number of professional and part-time production home furnishing enterprises has exceeded 1000, and has formed a preliminary "enterprise cluster".

Excavating space -- the prospect of home clothes

"China's home furnishing clothing is still in its infancy, so far, the market potential of home furnishing is less than 10%, and there is still a lot of market space to tap."

Katie, executive vice president of Specialized Committee of Shenzhen Industrial Development Co., Ltd. and Ma Qingxuan, chairman of China Textile Association home furnishing clothing, said in an interview with reporters, "as far as product attributes are concerned, household clothes are a very special product, not only comfortable, but also a symbol of high quality life.

Therefore, I do not expect that in 3 years, household clothes will become a fashion and will be accepted by most consumers. "

Katie, a young and casual deputy general manager and chief designer Ma Bin, gave the reporters a more detailed account of time. "On average, people spend 8 hours a day in work, 8 hours in sleep and 8 hours in leisure. That is to say, with holidays, people spend more than ten hours a day at home.

Home clothes are in formal dress.

With the injection of more and more fashion elements, the popularity of "home centered entertainment" will become a huge blank spot that is still not valued.