Nike: Always Sign The Hottest Star.

"Can I have another visit?"

The staff looked up at Yi Jianlian, who has just released the Olympic basketball team of China national basketball team, which has just been released by Nike.

Although in the so-called "empty window period", Nike still pulled the sports stars including Yi Jianlian, and the 22 Chinese sports teams sponsoring the launching ceremony were presented.

Loyalty and war of words, "Liu Xiang wore a Nike logo on the track of the last Olympic Games."

A publicist from Nike China told reporters this.

"Liu Xiang is very emotional..."

He did not forget to add that the Chinese track and field team's Olympic champion is loyal to the cooperation with Nike.

On the other side of the ocean, not long ago, even if only a few months left for the twenty-ninth Olympic Games to start, sports brands' contention for winning the top athletes is still smoky.

Swimmer brand Speedo met the salesmen of LZR at a swimming pool in Texas. They were told to take two Nike swimming team representatives to give up Nike and choose their own brand.

"I tried these two things, but I didn't see any difference."

The athlete referred to Speedo and Nike.

In fact, Nike allows its signing athletes: if other clothing makers' clothing can help athletes achieve speed better than Nike, athletes can wear other brands.

Of course, the athlete's words automatically shut the door of this open marriage.

"Of course, if anyone tore up the agreement, he would have to discuss it with him."

And who wears his clothes for many years has provoked a lot of war of mouth.

Platform vs athlete: who has more advantages?

Prior to the opening of the twenty-second China Sports Expo Nike exhibition in May 29th, Li Tong, director of Nike sports marketing director of China, hosted a line of inspectors led by Wang Jun, the deputy director of the State Sports General Administration, including the AQSIQ.

Li Tong, a native of track and field, and once the first signing athlete of Nike in China, is leading Nike to the unfamous Liu Xiang.

In the view of Barbara Smit, a female journalist in Holland, it was Li Tong's good relationship with Chinese sports that allowed Nike to sign the sponsorship agreement of most Chinese sports teams as early as 2004 when China issued the bid for Beijing Olympic cooperation.

Almost all Chinese financial journalists who are concerned about the sports industry see the first question of Nike brand global president Charlie Denson: sponsoring competition platforms and sponsoring athletes.

The sponsorship event platform implies the Nike's old rival Adidas, the global partner of the Beijing Olympic Games.

Charlie Denson never answers directly, but simply answers the concept of Nike: "our commitment is to help athletes and sports people with the best products, so we choose to cooperate directly with them.

Unlike our beverage companies and banks, we are expanding their popularity through other sponsorship activities.

Now, apart from Chinese Wushu that is not a competition event, there are 21 Chinese team athletes who will be competing in the Olympic Games in Nike robes, which does not include Nike's representative teams in the United States and other countries.

"Who do you say is better?"

In November 18, 2007 CCTV gold resources Advertising Conference in November 18, 2007, Nike sports (China) Co., Ltd., marketing director Chen Jianing asked reporters about the Olympic marketing advantage of Nike and competitors: "at that time, we have so many teams in Nike's costume to participate in the competition!"

As of press release, failed to receive Adidas's reply to this question.

08: after being released by Nike in May 12th, Lining's and Adidas sponsorship teams will be held soon.

In addition to sponsoring the Olympic Games, Adidas won the sponsorship rights of football teams and volleyball teams, while Lining included gymnastics and swimming.

"Nike has funded many of our teams to compete. Of course, after many projects, the sponsorship price is different."

The former officials said before a Nike Exhibition on the scene of the Expo. A younger entourage said to the elderly, "of course, it is impossible for all these resources to be controlled by foreign companies."

"We have a long-term view that we will not migrate because of the Olympic Games in different places. Our cooperation with China is long term."

Charlie Denson stressed to reporters.

And Nike global brand management President Trevor Edwards revealed to this newspaper the 2012 London Olympic Games plan: "we will continue the strategy of this Olympic Games.

For example, through the cooperation with the State Sports General Administration and the Chinese Olympic Committee, we have gained a lot of knowledge and experience and will bring these to the London Olympic Games.

"Great!"

The girl from the public relations department in China who helped plate the plation praised.

The opportunity to link up with the State Sports General Administration is crucial to the future athletes sponsorship program.

Will Nike continue the huge scale of China's vision in the future London?