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Champ Consulting Reveals China's Outdoor Sports Industry Favorable And Unfavorable Factors Coexist

2012/10/30 10:02:00 14

Outdoor SportsOutdoor Sports IndustryOutdoor Sports Market

 

Shang Pu light industry analyst pointed out:

Outdoor sports industry

Some sales activities are relatively concentrated in economically developed and large cities, the market distribution is also very uneven, market share is relatively small, outdoor sports products market atmosphere can not form an independent industry scale, outdoor sports industry product structure is still not perfect, operation mode is more chaotic.

From the perspective of consumer groups, most consumers do not know enough about outdoor equipment, and the psychological endurance of consumers is relatively poor. This makes the outdoor sporting goods market show a low and highly irregular state.


China's outdoor sports industry has favorable unfavorable factors coexist.

With the concern of the society and the continuous enhancement of people's environmental awareness, the development of outdoor sports will become better and better.

There are two major outdoor sports development.

Favorable

Factor.

First of all, it is related to economic development. In terms of the prospect of outdoor sports market, our country has unique advantageous conditions.

One is: our country is vast territory and abundant resources and large population. As long as a part of the population joins the movement, it will be more than foreign countries.

The two is: our country has very rich natural resources, highlands, plains, grasslands, forests and so on are excellent outdoor sports venues.

Once the economy has developed well, the population engaged in outdoor sports is bound to increase exponentially.


The disadvantage factor of outdoor sports development is that China's large population restricts the speed of economic growth to a certain extent. The shortage of per capita resources makes people's activities relatively narrow. Therefore, outdoor sports in China may take a relatively slow development road, and the popularization of outdoor sports will be a relatively long process.


According to the "deep research report on China's outdoor leisure and tourism supplies market" released by Shang Pu consulting 2011-2016 years ago, China's outdoor sports industry market grew with the development of outdoor sports.

The popularization and development of outdoor sports in China is relatively long, which determines that the development of outdoor sports market in China will also be a long process.

Therefore, the outdoor sports enterprises should not neglect the particularity of our outdoor market in formulating the market development plan, so we should make adequate ideological preparations.

When our country is outdoors

market

Once mature, brand dealers and distributors will become the beneficiaries of this market, and the prospect of our outdoor market will not be predicted.

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