Market Segmentation, Customization, Production Or Garment Industry Is One Of The Ways To Get Out Of Difficulties

along with Socioeconomic Development and market demand change, seemingly almost saturated clothing market, men's wear, women's wear, children's wear and old clothes are not yet familiar to the public. Insiders pointed out that although the occupations of the garment industry in the clothing industry are relatively small, the whole industry is facing a "shuffle" situation. Custom made garments The market space is still very large.

When Lining, Anta and other brand clothing enterprises are faced with the problem of high inventory and other problems, some garment manufacturers begin to start from the direction of customization, and explore ways to avoid high inventory and tight capital chain. Xiong Xiaokun, a light industry researcher at CIC, told our reporter that market segmentation and customized production can not only meet the needs of consumers, but also help enterprises find market opportunities and develop marketing strategies with a definite goal. This will be one of the ways to overcome the difficulties of the garment industry in the future.

Recently, the reporter visited a listed company specializing in the production of tailor made garments, which is a listed company, Yang Zhaoxiang, general manager Li Xue Cheng and deputy general manager, and other industry insiders in the clothing industry exploration may provide a new way of thinking for the market.

China Economic Times: in the increasingly competitive garment industry, how to locate the occupation clothing? How big is the market space and scale?

　　 Li Xue Cheng First of all, the range of professional wear is very extensive. The formal dress of business can also be called professional wear, and the clothes worn by military personnel can also be called professional wear. National uniform dress industry, such as industry and commerce, taxation, procuratorate, court and railway, are also professional clothes of various professions. At present, the clothing association roughly estimates the market size of the professional wear range from three thousand to five hundred billion yuan.

China Economic Times: as a manufacturer of customized professional clothing, will there be such problems as Nike, Lining and other brands facing high storage and how to avoid it?

Li Xuecheng: there is high inventory in the industry, but mostly B2C mode. We are not the same as them. We are the order type production. The things we do for the big customers are all the number of people you have, the specific person to whom you have a name, and the tailor-made clothes. It is a package of one person, and the outfit, the interior and the shoes are all matched. This is the same as that of the army. It belongs to the directional production.

Yang Zhaoxiang: now many B2C enterprises are also turning to B2B direction. As far as I know, some brand enterprises are also changing. In the direction of our customized market, why? That's the problem we mentioned just now.

China's economic times: how can we balance the market's individualized demand with mass production in the fierce market competition?

Li Xuecheng: different customers and different industries have different requirements for professional wear. According to the requirements of enterprises, we tailor it to one to one service. Enterprises request, we design according to the requirements, from the style, color, collocation to fabric design, let the enterprise see whether it is suitable after design, or our design will have consideration in advance, after understanding the basic situation of the customer, we will design the product for you.

China Economic Times: Adidas, fan and other garment manufacturers will choose to move their production lines to Southeast Asia to reduce costs. Do you have any plans?

Yang Zhaoxiang: this phenomenon was obvious last year. Because of the rising prices of raw materials and labor costs, the clothing industry was affected overseas. They were reluctant to do it in China and showed the trend and signs of transferring to Southeast Asia and other places. However, some foreign high-end products are still being done in China, because Southeast Asia and India can not do high level products, and the quality of their products still can not meet the requirements.

At present, under the circumstances of market changes, domestic garment enterprises, including ourselves, are also seeking transformation and upgrading step by step. But we can not fully understand that we do not go to Southeast Asia to set up factories. If necessary, there may be some circulation, matching processing and OEM production. As for when to do it, it can only be said that it is possible to see whether future development needs.

China's economic times: what is the export status of the production line?

Li Xuecheng: now the export situation is very bad, which is very unfavorable to our enterprises. We have pressure in this aspect, and the export proportion probably only accounts for the proportion of 10%-15% in the enterprise. Of course, we mainly aim at the domestic market, there will also be some foreign markets, such as munitions, civilian products, but are under certain pressure.