Robin Li: Five Tips For Entrepreneurial Success.

Today's Youth Entrepreneurship It is very likely that tomorrow's successful entrepreneurs will succeed in the way of entrepreneurship, but not everyone can achieve them. In addition to perseverance and other factors, entrepreneurship should be more important. Skill Learn how to start a business Method 。 In three years, Baidu has become the largest Chinese search engine company in the world. Robin Li Teach you these tricks:

　 First, focus on your field.

From the establishment of the company in 1999 to the present, in the 4 years, the Internet world is in great depth, and the "online game" and "SMS platform" have come into full play. Many people have made the first move and made a lot of money. And Robin Li said he was only doing one thing: search. He said many people had encouraged him to get involved in online games, text messaging and other fields, but Robin Li did not do so. In his eyes, his company and his own field still have very deep potential to be excavated. What he has to do now is to constantly update the field of search.

"In the next few years, Baidu will only develop in the search area." Robin Li said.

　　 Two. Look ahead two years.

When Robin Li abandoned the doctor's hat in America and worked hard, the most popular IT business in the United States was electronic commerce. Millions of people have been struggling to squeeze on the promising network train, or even throw away the industry they are familiar with. Robin Li did not follow big Liu into the field of electronic commerce, but quietly walked to the field of Internet search which few people asked. Because he saw the tremendous impact that search could have on the Internet world.

Robin Li warned young people eager to try: we must have a look ahead for two years. Follow the trend and catch up with the trend. What you eat is likely to be just scraps.

　 Three, but early pursuit of profit.

To make profits early is to reduce investment in technology in a large number.

Robin Li believes that an innovative company must invest heavily in technology. Only in this way can he be in the lead or even monopolize in technology. And this kind of lead will bring great rewards to enterprises in the future. It is irrational to sacrifice profits in the long run of enterprises. {page_break}

　 Four. Borrow money when you don't need it.

In the process of starting a business, "money goes all over the world without money." In the US Silicon Valley, every day there are companies that have venture capital to build a faction. Every day, companies are closed because of their shyness.

It's Robin Li's style to do half a year's work in one year. He believes that this will ensure that half of the money is still in its grasp. In such a situation, you will be invincible if you borrow money from investors. Because "even if I can't borrow it, my company will not collapse at once". In such a situation, a newly established company can only behave like a man when seeking investment, so that he can be able to discuss specific matters with investors on an equal basis. When investors see that the company is in good shape, they think they will be happy to invest.

Robin Li warned young people to start a business, "we must borrow the money we need next time we are not short of money." Do not easily give the initiative to investors. No one will be happy in the process of starting a business.

Five, keep your passion.

An innovative process is by no means a smooth sailing process. If there is not enough love and passion, entrepreneurs will hardly be able to persevere. So, Robin Li said to young entrepreneurs, first, make sure you love and passion for this business, then start your own business.

"I chose to give up my Ph.D. degree to start my business, not for money, but for my love for this industry. At the same time, I am not totally ignoring the factors of money, but I always believe: in today's society, as long as you give good products to society, the society will give you more returns, Robin Li said.